Ask

To create a five year global strategy for a leading logistics company to enter the e-commerce market.

Role

Co-lead for research and strategy.

Activities

• Planning multi-phase research study

• Extensive landscape research to understand e-commerce globally, business models and our client’s business

• In-depth interviews with company employees from different verticals

• Brainstorming workshop with clients to create strategic research plan

Outcome

• Delivered detailed report of e-commerce market globally and related innovations

• Workshop with global VPs; shared robust research plan and roadmap