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A leading pharmaceutical company was launching a new kind of injection therapy for high cholesterol patients and asked us to build an onboarding experience that taught patients how to take their injections successfully as well as helped them in the entire journey of their treatment.

Role

Project lead for research and strategy.

Activities

• Two phase qualitative research (co-creation and structured)

• Co-creation sessions with doctors, nurses and patients

• Workshop with clients for prioritization and roadmap

• Structured interviews with patients to test messaging and content

Outcome

• Design workshop for brainstorming future onboarding experience ideas

• Digital prototypes of two design directions for onboarding collaterals

• Comparative study report on tone and utility of content