I am a Design Researcher & Strategist.
I am a Service Designer-Researcher-Strategist-Artist-Editor with a background in industrial design. With more than 15 years in the design field, I combine strategic thinking, creativity and passion to deliver bold, impactful and mindful solutions for stakeholders in the eco-system. I lead with intense curiosity and am not afraid to challenge status quo.
Currently, I work at Providence Health, one of the largest hospital networks in the United States. I lead exciting projects like reimagining how we register for our appointments at hospitals.
I have worked at multiple design consultancies including projekt202, EchoUser and IA Collaborative and have gathered a breadth of experience. As the project lead, I have driven a gamut of projects from blue sky innovation to quantitative benchmarking for companies including Amazon, FedEx, Xerox, Salesforce, Autodesk, Tupperware, Samsung, education nonprofits and healthcare startups. I have worked in 8 cities across 3 continents.
I hold a Master’s in Multidisciplinary Design from School of Visual Arts, New York and a Bachelor’s in Industrial Design from Srishti Manipal Institute, Bangalore.
My Approach
Systemic and holistic
I view all problems and entities as part of a system. Understanding the system and landscape is how I approach and solve challenges. I strive to frame the right problems, align stakeholders and create unified vision for the future.
Hands-on
I am an advocate for hands-on and collaborative research and strategy methods like conversations, participatory design, workshops. No design process is complete without getting our hands dirty.
Embracing ambiguity
Bringing together and making sense of the complex emotions, hidden meanings, shy voices and strong opinions together with knowledge of the system, organization, processes and subject matter expertise.
Strategic
I have a strategic approach to problem solving and like to wear multiple hats in service of creating the right solutions. I create compelling narratives and actionable frameworks for stakeholders that instill empathy and compel action.